Hey there!

I'm Yiting Cai

I’m a product manager based in NYC. I’m originally from Hangzhou, China. I speak Chinese, English, and Spanish.

Over the last seven years, I've immersed myself in the intersection of the educational sector and product management, with a pronounced focus on mobile products. At the foundation of my product philosophy is a user-centered approach. It's not just about aligning with brand values but ensuring that every product decision enhances the user experience and reinforces brand integrity.

Working as a PM...

I bring to the table a synthesis of essential PM traits: a consumer-centric outlook, adeptness in agile frameworks, and the ability to bridge the gap between technical teams, designers, and business stakeholders.

My process is rooted in precision and strategy: from initiating in-depth user research, traversing the intricacies of budgeting and brainstorming, to the final stages of user testing and feature optimization.

Design Thinking
UX Design